3 Keys to Balancing Traditional and Digital Media

It can feel like a circus juggling act when trying to decide how to pick the right traditional and digital media options that work best for your business. From magazines and mail to websites and social media it gets crazy trying to figure out how to make the most impact with your advertising. Getting straight into it lets simplify things and here are the 3 factors in deciding how to balance marketing and advertising through traditional media and digital media.

1. Understand Your Market
As they say location, location location. What state is your business in? Go a step further and think about the city you’re in. The demographic make-up of where your business(es) is located is very important. This is a key factor in determining how traditional and digital media is needed to make an impact for your business. It is also helpful in looking toward the future to see where things might go. Look at the product or service that you provide and figure out where are high impact areas for you. In some areas TV, magazines, and social media is all they need. In other areas, you might need more social media than mail because you want to reach a mobile audience.

2. Know Where Your Target Is
The key here is where does your customer get their information? There’s a lot of information saying everyone is moving to mobile or cutting the cable cord but, you must look at what works for your business. In some markets, its more effective to be on TV at prime times because that’s where their customer gets information or for others they know their customer is usually on their phone so they are trying to meet their customer there with social media and mobile ad placement on websites. To make sure your customer sees your ad you have determine which promotions are important to promote on traditional and digital and which promotions only need one platform.

3. Be Consistent
Customers become loyal to companies that provide a quality product. If you give the customer an expectation of consistent ads they will know when and where to expect new information from you. When customers are trying to find you, they don’t want to find nothing or an inactive page. Think about how both can help each other. If you have a promotion on tv make sure it’s on social as well. Digital can sometimes be more affordable than traditional so it’s not the area where you want to go “on and off”. Also, customers expect you to be a more social on digital and interact with them. If customer know they can get quality information and a quick answer about your business from digital they will seek you out on those channels.

3 Reasons Why Your Business is Losing Sales

It’s hard enough starting a business but you’ve been able to get over that hurdle.  You know your customers are out there but you’re wondering why they aren’t coming in like they used to. You’ve been able to keep them for some years but things just don’t feel the same. Well every business goes through ups and down and cash flow is always a factor but here are 3 reasons why your customers may have stopped coming.

 

You aren’t talking to your customers

In this digital and mobile age of communication you have to talk to your customers where they “hangout” on traditional platforms like TV, Print, radio and digital platforms like websites, Facebook, and Instagram. There’s still value in relationships and word of mouth, but providing something for customers to talk about once they get online or use their phone is key. With 95% of mobile users using their phone for local search it’s a good idea to make it easy for them to find you.

Tips:

– Define your target audience and do some research on how often they engage with Traditional and Digital Media

– ask your customers what their favorite social media app is or what websites they enjoy visiting

– Like any conversation be interesting and understand the platform you are using to speak with your customers. Don’t go be the insurance sales person a dinner party.

Your business doesn’t stand out in the market

Whether you’re a big fish in a small pond or a small fish in a big pond you are in there to survive and hopefully grow. Standing out among all the noise becomes harder and harder each year but if you stay true to your brand and its value it becomes easier to get your message across. Your customers have the internet. They have enough resources to find a good price on any product of service. What will keep them coming back to you? The experience and story you give to your customer is what will keep them coming back. What are you doing to go above and beyond the competition? What experiences can you create that allows your customer to engage with your brand in a new way?

Tips:

– Don’t copy and paste the big players. Just because it worked for them doesn’t mean it will work for you.

– create a unique experience that only you can provide for your customers. Maybe it’s a special email newsletter with insider tips and deals or after hours’ sips and dip series where customers get to know you and the business better

– connect with local influencers in your area. Connect with people that are passionate about your product or service and see how you can work together to build both your brand and theirs.

 

Your marketing and advertising sucks

This is just the hard truth. You aren’t communicating effectively on traditional or digital media because you have become disconnected to what is current in the market. As a business owner you have a lot on your plate so it’s hard to know the ins and outs of Snapchat, Instagram, Twitter and how they can help your business sales. You should be open to new ideas and implementing strategies that make you a little uncomfortable. Go out on a limb because that’s where the fruit is! You shouldn’t stay in the dark because you’re afraid to try something new. What you’re doing now isn’t working so it can’t hurt to try new ways to marketing your product or service.

 Tips:

– People want to be advertised to but they don’t want to know that they are being advertised to

– Don’t market and advertise to yourself. You may only be a small percentage of your target.

– Ask a professional to give you the truth about your brand and what you need to do to get better

– Be open to change

 

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First of all we are back!  We hope you didn’t miss us while we were gone. After doing some maintenance on the site we are finally back. We hope that you have gone through all of the tabs and like the updates that we made.  We have also added new services that we offer and some social media pages as well! So if you haven’t followed us of liked our Facebook page, go on and hit those buttons please! We think you will enjoy and benefit from the content that we share.

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