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Why your business should go Hyper-Local

In the ever-changing landscape of business, it’s hard to reach customers. Habits are changing, the world is changing, and people’s interactions with technology is growing every day. Within all of this, there are tried and true tactics to reach people.

Word of mouth is still one of the best ways to reach people, but the tactics and tools to spread word of mouth have changed. Nowadays, companies pay “influencers” to talk about their product to an audience in the hopes that the people listening or watching will purchase the product. The best part of word of mouth is that it is local people interacting with their community and sharing information on what they find interesting.

The big question is how do you get potential customers to freely talk about your business and get others to purchase products or services from you? From our research of the Arkansas market, we’ve found a strategy focused on hyperlocal marketing is a great way to get free word of mouth. Hyperlocal marketing is targeting the local community and seeing how your business can engage with individuals who live work and “play” close to your business. Hyperlocal is a long game plan for your business and does involve some work. If you’re willing to do the work the reward will be great!

The best way to explain Hyperlocal is to look at a business everyone should be familiar with in Arkansas.

Everett Buick GMC has used Susie Everett as the point person to represent their dealership. There are some key tactics that they are using to sell cars and created goodwill around their business.

 

 

 

Everett Buick GMC supports the children of Saline County every day by investing in the incredible Boys & Girls Clubs of Saline County! The club offers endless programs and opportunities, so the kids in our community learn to #KidLikeAPro!

Posted by Everett Buick GMC on Thursday, July 6, 2017

 

 

Everett Buick GMC on Tuesday, August 8, 2017

 

 

 

 

 

 

 

3 Keys to Balancing Traditional and Digital Media

It can feel like a circus juggling act when trying to decide how to pick the right traditional and digital media options that work best for your business. From magazines and mail to websites and social media it gets crazy trying to figure out how to make the most impact with your advertising. Getting straight into it lets simplify things and here are the 3 factors in deciding how to balance marketing and advertising through traditional media and digital media.

1. Understand Your Market
As they say location, location location. What state is your business in? Go a step further and think about the city you’re in. The demographic make-up of where your business(es) is located is very important. This is a key factor in determining how traditional and digital media is needed to make an impact for your business. It is also helpful in looking toward the future to see where things might go. Look at the product or service that you provide and figure out where are high impact areas for you. In some areas TV, magazines, and social media is all they need. In other areas, you might need more social media than mail because you want to reach a mobile audience.

2. Know Where Your Target Is
The key here is where does your customer get their information? There’s a lot of information saying everyone is moving to mobile or cutting the cable cord but, you must look at what works for your business. In some markets, its more effective to be on TV at prime times because that’s where their customer gets information or for others they know their customer is usually on their phone so they are trying to meet their customer there with social media and mobile ad placement on websites. To make sure your customer sees your ad you have determine which promotions are important to promote on traditional and digital and which promotions only need one platform.

3. Be Consistent
Customers become loyal to companies that provide a quality product. If you give the customer an expectation of consistent ads they will know when and where to expect new information from you. When customers are trying to find you, they don’t want to find nothing or an inactive page. Think about how both can help each other. If you have a promotion on tv make sure it’s on social as well. Digital can sometimes be more affordable than traditional so it’s not the area where you want to go “on and off”. Also, customers expect you to be a more social on digital and interact with them. If customer know they can get quality information and a quick answer about your business from digital they will seek you out on those channels.

The Basics: Influencer Marketing

Though not a brand-new concept, Influencer Marketing is crucial to success in today’s world. Influencer Marketing is focused on using opinion leaders to gain recognition for your brand and to drive your message to a larger market.

Perhaps the most obvious use of Influencer Marketing is celebrity endorsements. For years, companies have been using stars to give their brand a face and a personality. By doing this, customers associate your brand with your influencer.

Because influencers have so much of an impact on customers, it is important to choose the right type of influencer. Most influencers specialize in one category or topic such as technology, food, makeup, clothing, etc. To find the right influencer for your brand, you must find someone who typically promotes things relevant to your products and your audience.

It is also important to connect with your influencer. While you could just send them a product and a list of key points, it helps to create a story. By establishing a good relationship with your influencer, you are more likely to get solid, trustworthy reviews that will help your business grow and bring new customers into your brand.

The Life of an Intern

 

Ever wondered what it’s like to have an internship in Marketing and Advertising? Well we decide to remove the guessing game and have our very own intern, Rachel Zimmer, share her experiences! She’s been with us for over month and here is some of what she has already learn in a short few weeks. Look out for more of her journey as an Albright Ideas Intern!

 

It is difficult to lay out a typical day as an intern here at Albright Ideas because every day is so different! Some days I come in and help write and schedule social media posts and other days I come in and learn how to use new programs. No two days are alike, and that makes for a fun learning experience.

Over the past few weeks, I have been learning how to edit videos for YouTube. After watching tutorials, I jumped right in with some footage from clients and gave it a shot. To my surprise, I enjoyed myself immensely. I never pictured myself editing videos, but it is definitely a marketable skill and one that I would not have learned without this internship. I was able to start with a few raw clips and blend them into a cohesive video that was posted on YouTube just a few days later! I truly feel like I am accomplishing things and helping our clients meet their goals, and I think that’s one of the biggest perks of being in marketing and advertising.

3 Reasons Why Your Business is Losing Sales

It’s hard enough starting a business but you’ve been able to get over that hurdle.  You know your customers are out there but you’re wondering why they aren’t coming in like they used to. You’ve been able to keep them for some years but things just don’t feel the same. Well every business goes through ups and down and cash flow is always a factor but here are 3 reasons why your customers may have stopped coming.

 

You aren’t talking to your customers

In this digital and mobile age of communication you have to talk to your customers where they “hangout” on traditional platforms like TV, Print, radio and digital platforms like websites, Facebook, and Instagram. There’s still value in relationships and word of mouth, but providing something for customers to talk about once they get online or use their phone is key. With 95% of mobile users using their phone for local search it’s a good idea to make it easy for them to find you.

Tips:

– Define your target audience and do some research on how often they engage with Traditional and Digital Media

– ask your customers what their favorite social media app is or what websites they enjoy visiting

– Like any conversation be interesting and understand the platform you are using to speak with your customers. Don’t go be the insurance sales person a dinner party.

Your business doesn’t stand out in the market

Whether you’re a big fish in a small pond or a small fish in a big pond you are in there to survive and hopefully grow. Standing out among all the noise becomes harder and harder each year but if you stay true to your brand and its value it becomes easier to get your message across. Your customers have the internet. They have enough resources to find a good price on any product of service. What will keep them coming back to you? The experience and story you give to your customer is what will keep them coming back. What are you doing to go above and beyond the competition? What experiences can you create that allows your customer to engage with your brand in a new way?

Tips:

– Don’t copy and paste the big players. Just because it worked for them doesn’t mean it will work for you.

– create a unique experience that only you can provide for your customers. Maybe it’s a special email newsletter with insider tips and deals or after hours’ sips and dip series where customers get to know you and the business better

– connect with local influencers in your area. Connect with people that are passionate about your product or service and see how you can work together to build both your brand and theirs.

 

Your marketing and advertising sucks

This is just the hard truth. You aren’t communicating effectively on traditional or digital media because you have become disconnected to what is current in the market. As a business owner you have a lot on your plate so it’s hard to know the ins and outs of Snapchat, Instagram, Twitter and how they can help your business sales. You should be open to new ideas and implementing strategies that make you a little uncomfortable. Go out on a limb because that’s where the fruit is! You shouldn’t stay in the dark because you’re afraid to try something new. What you’re doing now isn’t working so it can’t hurt to try new ways to marketing your product or service.

 Tips:

– People want to be advertised to but they don’t want to know that they are being advertised to

– Don’t market and advertise to yourself. You may only be a small percentage of your target.

– Ask a professional to give you the truth about your brand and what you need to do to get better

– Be open to change

 

5 Tips to Make Social Media SOCIAL

Startup Stock Photos

You hear someone sharing a story they saw or read on it every day! Whether it’s the latest meme or viral video, someone is talking about social media. It’s become a basic part of our daily activities. You know people us it and you probably spend more time than you’d like to admit on Facebook. With all this activity on social media you’re probably thinking there must be a way to make this work for business, right?

Exactly! As a business owner, you already have enough on your plate so adding one more thing like social media can seem overwhelming. Well if we take a step back and look at social media as an extension of what we already do every day running a business and interacting with people then we can see how simple it can be to add social media to your everyday activities! Let’s look at 5 helpful tips to make social media more social!

 

  1. Make sure you’re on the platforms that your customers are using. Create an account on each platform with the same user name. So, if you’re @BigWheels on Instagram use that handle across the board. It’s also smart to create account on emerging platforms like snapchat even if you don’t know how it can help you right now it become easier to use later or your customers might all move to that platform and you want them to be able to easily find you once you have created an account.
  2. Don’t over think the process. Your main goal is to tell the story of your business. Think of your business as a human, what do you like to do, who do you hang out with, what are some cool talents that you have. These are things consumers want to know about your business. How do you start your morning? What are some interesting or funny things happening in the office today? Who stopped by your business that you really enjoy seeing? These are all things you should be sharing on your social media accounts.
  3. Practice using each platform. You won’t get better at being social by not making any effort. Whether you’re doing this by yourself or with a team, it’s important to have a base understanding of how each tool works. There is a reason why videos perform well on Facebook, vibrant pictures perform well on Instagram and gifs perform well on Twitter. Think of this as communicating properly on each platform. It’s also important to understand the peak times that your audience is on each platform. A quick Google search or Pinterest search will give you the answers on best practices for posting content and you can use scheduling tools so you’re not up all night trying to post to social media. Know your customer and see what your customer responds to.
  4. This is very important. Engagement is all about a balance of sharing and listening. People want to be informed about what you’re doing and you want to listen to what others are doing and respond. Engagement comes when you listen to your audience and share information that they find important. It could be quotes, tips, pictures or videos. It all depends on what your audience likes. Test some things out, see what your audience responds to the most and work at making what you provide better for yourself and your audience. This is your story so people want to see your growth.
  5. Repeat what works. It will take some time, work and effort but, you will eventually figure out what works for you and your audience. There are millions of social media gurus out there so everything doesn’t apply to you. It’s all about telling your story in the best way you can.

 

The key is to test, test, test and see what works. Tell your story the best way you know how and build relationships like you do in your everyday life and what the magic happen!

 

 

 

Spotlight –

Name: Olumide Yerokun

Title: Director of Social Media

Tenure with Albright Ideas: Three Months

Hometown: Atlanta, Georgia

Favorite Color: Olive Green

 

What do you do here at Albright Ideas?

As the Director of Social Media, I get to create cool social campaigns and help businesses connect and communicate with their audience online. I also help businesses tell their story and manage online interactions. My main goal is to help people experience a brand or business through online channels that hopefully translate into real life experiences.

What is your favorite game or sport to watch and play?

Hands down Soccer! Favorite team, Arsenal and FIFA is all I play when I can play lol.

 

What is one movie you can watch over and over again, and never get tired of?

Coming to America, it’s just a great movie!

 

What was your first job?

I worked at TJ Maxx as a sales associate. Even to this day I put things back where I found them in stores and sometimes pick up fallen clothes in the men’s department of clothing stores

 

What is your favorite commercial, past or present?

Probably in my top 5 commercials of all time would have to be Fruitopia and Zima commercials. Fruitopia had awesome colors and their kaleidoscope theme really intrigued me. Zima, because for some odd reason I just thought I’d become an adult and drink Zima with my friends after a day of hard work.

 

Connect with Olu online: Twitter | Instagram

We’re Back!

 

First of all we are back!  We hope you didn’t miss us while we were gone. After doing some maintenance on the site we are finally back. We hope that you have gone through all of the tabs and like the updates that we made.  We have also added new services that we offer and some social media pages as well! So if you haven’t followed us of liked our Facebook page, go on and hit those buttons please! We think you will enjoy and benefit from the content that we share.

Thank you for visiting our page and we hope you come back for more!!!

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