Little Rock

In the ever-changing landscape of business, it’s hard to reach customers. Habits are changing, the world is changing, and people’s interactions with technology is growing every day. Within all of this, there are tried and true tactics to reach people.

Word of mouth is still one of the best ways to reach people, but the tactics and tools to spread word of mouth have changed. Nowadays, companies pay “influencers” to talk about their product to an audience in the hopes that the people listening or watching will purchase the product. The best part of word of mouth is that it is local people interacting with their community and sharing information on what they find interesting.

The big question is how do you get potential customers to freely talk about your business and get others to purchase products or services from you? From our research of the Arkansas market, we’ve found a strategy focused on hyperlocal marketing is a great way to get free word of mouth. Hyperlocal marketing is targeting the local community and seeing how your business can engage with individuals who live work and “play” close to your business. Hyperlocal is a long game plan for your business and does involve some work. If you’re willing to do the work the reward will be great!

The best way to explain Hyperlocal is to look at a business everyone should be familiar with in Arkansas.

Everett Buick GMC has used Susie Everett as the point person to represent their dealership. There are some key tactics that they are using to sell cars and created goodwill around their business.